
Rajdeep Sardesai is arguably the most well-known broadcast journalist in the country today. At 43, he’s a 24/7 journalist, the Editor-in-Chief of a national news channel, a husband and a father of two children. He reads the news at 9 pm, writes for dailies across the country and once a fortnight opines on his popular blog.
I saw him in person for the first time at a Diwali party in South Delhi in November ‘05. Back then, I was told that he was arrogantly self-admiring and didn’t like people very easily. I thought it to be true since he stood quitely in a corner for the better part of the evening with a rather serious looking expression, seldom mingling with anyone. I was also told that he was on the verge of launching a new channel. Three years hence, I’ve found out first-hand that the only truth was the bit about the new channel.
Sardesai is not like conventional editors who sit in ivory towers and bark orders at loyal assistants. Instead he’s part of a new breed of professional journalists who are very hands-on and into the news process. In never-been-done-before interview here’s a look at a man who’s constantly making news in the media business:
Watch the interview on youtube!

- In the Newsroom
Early influences, values and your foray into journalism – give us an insight:
Ironically, I really was not influenced by other journalists when I drifted into journalism. My father was a cricketer, he played for India; my mother was a professor and I had a passion for current affairs for the longest time – I still remember Jimmy Carter winning in 1976 and I was an eleven-year old and I was following every state election. I guess I was crazy to do that, but there was this passion for current affairs and I think that that’s what took me towards journalism. It wasn’t as if there was someone there that I was looking up to and that I wanted to be like him or her. I haven’t really in that sense, idolised anyone in journalism per say. When it comes to values it’s been largely at home – my parents… I think it comes from within… my grandfather, with whom I spent a lot of time. He was a police officer. It’s just individuals in that scene located [close to me]. There’s no one ‘out there’, because I’d love to say that I’ve inculcated values from Mahatma Gandhi. But the fact is you can’t be Mahatma Gandhi. When people say that they’ve been inspired by Mandela or Gandhi, the fact is that these are remarkable men. You and I are mortals, I think, and therefore, it’s better to just try and be true to yourself and your conscience.
You studied abroad at a time when a degree from America or England was considered to be better than anything in India. Do you still think that stigma exists – that no college in India can compete with an education abroad, particularly when it comes to journalism, like the Asian College of Journalism (ACJ) or Symbiosis (SIMC) competing with Columbia or Berkeley or Oxford?
No, I think that that’s completely gone out of the window. I think increasingly, if you’re talented for example – I did law; I graduated in law from Oxford. [Today] I think graduates from the National School of Law (NLSIU, Bangalore) are as good as anyone would have thrown up from an Oxford or any other institution of the time. In journalism, today, if you come from ACJ, I think you’re as equipped as someone who’s come from a foreign university. Yes, foreign universities, perhaps, do provide a cutting edge when it comes to a holistic arts graduate degree and certain very high specialised areas like aeronautical engineering, possibly, or certain very, very specific areas. But, I think the number of quality educational institutes in this country has increased over the years, so there’s no reason to believe that you can’t be as competitive simply because you’ve got an Indian degree. I believe an Indian degree is as competitive as a degree that’s been acquired from England or America.
Coming to your life before television, you were a journalist with the Times of India in the early ‘90s.What was that like?
It was great fun. As I said, I drifted into journalism. I came back in ’88; I went to become a lawyer. I spent a few months in court, and maybe it was just too much work. I originally wanted to be a cricketer and realised that wasn’t good enough, so I quickly slipped away. Then I wanted to be a lawyer and realised that it was too much work so [I] slipped way. I drifted into journalism. I used to write a lot for an afternoon paper in Bombay called The Afternoon, run by Behram Contractor or Busy Bee, as he was known. I knew him through my family and he was kind enough to give me the afternoons [to work] and I just loved the idea of a newspaper. And to my mind, those years in the Times of India… the thrill of a newspaper or your by-line the next morning appearing in a newspaper – even a television channel can’t beat that! On a daily basis, there’s something about a by-line in print, which is terrific! I was fortunate that in Bombay, or Mumbai as it is now called, I had a great boss in Daryl Demonte, the Resident Editor, [who] encouraged me a lot, and Dilip Padgaonkar, our Editor, who encouraged me a lot and the fact that a lot happened in Bombay in those years. There were the blasts, there were riots and there were a couple of general elections – ’89, ’91. I enjoyed it thoroughly.
What was it like coming to broadcast and working with India’s first English 24-hour channel?
I drifted into broadcasting, really. From the Times of India I had moved to Delhi and was The Telegraph as a roaming correspondent – great place to work because Aveek Sarkar, who was the Proprietor, gave you a license to travel across the country. And then I just happened to meet Prannoy Roy and he said that, he was planning to send up one programme, on Door Darshan. There was no question of a 24-hour news channel, anywhere. I knew him from The World This Week, and we looked up to him. So to get an opportunity to work on World This Week seemed like a dream come true.

But then you left NDTV and began CNN-IBN. How did this happen?
As I said, nothing was pre-planned. I had been in NDTV for about 11 years, and I felt that I had sort of exhausted all I could really do there at that particular moment and I was looking, maybe, for a fresh challenge. I had just turned 40. So I said…
Were you looking for growth?
No, it wasn’t even growth. And it wasn’t even as though I said, “I have to leave NDTV.” It just happened that Network 18 was looking to setup an English news channel; a colleague of mine at NDTV was looking with the idea of setting up a business enterprise – I could never have done this on my own. I could never have done this but for my colleague, Sameer Manchanda. I mean, he was the one who set it all up and I was just there to provide the editorial talent or experience I had over the years. So I just drifted into it because I saw it as a new challenge. I mean, I spent 11 years in NDTV, enjoyed every moment of it, [it’s a] great place to work, learnt a hell of a lot, owe a huge debt to Prannoy and Radhika Roy and I was a part of this television revolution. Frankly, as I said, in ’94 there was one programme called The World This Week and we then started one daily news programme on Door Darshan. Nobody in our wildest imagination could have thought that there would be a state where in India, today, you have seventy to eighty 24-hour news channels. So, it’s just [been] growth with the growth in television.
Though your life you interviewed many cricketers, politicians and film stars – these three typical stereotypes in our country. Of these three stereotypes, who is your favourite and why do you think so?
See, I am a bad interviewer of sportsmen and cricketers in particular, because if there’s anyone I idolise it would be them because I realise it is how difficult it is to play the sport. So I never ask them tough questions. Politicians [are] much easier and there have been great memories of that, such as interviewing Mandela at an airport in South Africa in ’91 when apartheid was still there and he had just started his post-apartheid South Africa; interviewing Lalu Yadav in ’95 after he won a famous election and we did [the interview] in a cowshed at midnight; interviewing Advani during the Rath Yatra when he was clearly energised, and much more of course in print; interviewing Musharraf, interviewing Vajpayee…
So, it’s politicians who you prefer…
Yes, I’ve enjoyed it and particularly the tougher the politicians – Narendra Modi, on the night of his Gujarat election victory in 2002 or Bal Thackeray, the day before he was to be arrested. These are the type of combative politicians you want to interview because you can ask them tough questions and you are more prepared for them. With cricketers and with film stars… film stars I don’t know what to ask (laughs). With cricketers, at least I know that I can ask them admiringly about the game. But I can never ask Sachin Tendulkar, “Why did you bat so badly?” I mean, I’m not going to ask him that or, “Why were you such a poor captain?” I find it tough to ask him that.
As an Editor now, do you like journalists who take orders and just do their job well or [those] who are more out-going and challenging and take initiatives and risks to get scoops?
Absolutely. I think there’s no question [about it]. A journalist, a good journalist is someone who is passionate and is able to take that extra step to get that little bit extra. Everybody gets the news, particularly in this age of 24/7 channels. There’s nothing ‘exclusive’ left. So, it’s become all the more difficult to get a scoop or to get a good story or to take the initiative to do something extra special. Those are always special people.
So you would back your people to certain risks?
Oh, absolutely. I believe that this is a profession that is all about opportunity – you could be twenty one [years old], you could be forty; you could be in the profession [for] fifteen years or you could be in the profession [for] six months. It just depends on the opportunity and your drive to grab those opportunities.
Your show The Big Fight was extremely popular and path-breaking in the Indian broadcast media. Would you say that those were your best days in front of the camera?
I don’t know. I drifted into that show because we wanted to do some election show [for] the ’98 elections so we said: why not do this on the lines of a US Presidential Debate? And because it was successful it stayed on. I enjoyed lots of episodes of Big Fight, I enjoyed doing Big Fight, but my best journalism was, I still believe, was when I was outside the studio – when I actually went in the field.
So, it’s been reportage…
I think reportage drives me much more than studio [journalism]. It’s just that I’ve drifted into it. So you do what, sometimes, circumstances allow you to. I’d still love to give up…
Do you miss reporting?
Oh, I miss it. I miss it a hell of a lot! But, I think, you have to realise that at some stage that if you want to take a leadership role, in any field of life, part of it is giving up things. I can’t now compete with my young reporters and say I want to do the story. I can’t. Nobody should be competing with the young. If have something [to cover] occasionally, I go out. I still would like to go out more often, but not in a way to compete with anyone. The last thing I want to do is compete with any of my team members. In fact, I would like them to go out. While I miss the reporting, I enjoy the idea of seeing a young person reporting well today. It’s great!
What do you think of the competition in your industry today and broadcast in general?
It’s crazy. The irony or the paradox is that while the number of channels has increased, the quality has decreased.
Do you think that it’s going to improve? And in terms of journalistic content, who do you really think is the leader in the industry today?
Ah, that’s a tough one. I’d love to think that I’m the leader [but], well, I’ve always believed that you don’t compete with anyone else. You see, in this room there are no English news channels [on the screens], because I don’t consciously want to see what other English news channels are doing. You compete with yourself to be as good as you can be.
Rupert Murdoch has expressed his interest in coming to India and he’s already here, but not in such a big way, yet. Assuming that he’s going to be able to hold a majority or controlling stake in an Indian media company in about one or two years from now, how do you see this impacting your channels and the broadcast media in general?
See, I’m happy to have Rupert Murdoch or anybody coming here, but let it be a level playing field. The problem is if you (the government) put restrictions on me and put a cap of 26% foreign investment (FDI) in my company but Murdoch can come in through the back door with far greater access to funds, then, it’s not a level playing field. I need the same resources that he does, then I’m ready to compete with anyone.
You think Indian journalism has come off age now to take on anyone from abroad?
Yes, I think so. In any country, journalism, ultimately, is only as good as your [ability to] adjust to the local conditions. It’s a bit like Kentucky Fried Chicken having to adjust to local conditions and that’s in the food business. But in journalism, a quality paper will have to do quality journalism in India. You can’t simply bring The Times (London) or The New York Times to India. You’ve got to adapt it to Indian conditions. When it comes to resources and industry resources – if Murdoch is going to get all the access to resources that I don’t have, then it’s not a level playing field. Give me the opportunity through law to have [access to] the same resources that he would have.

Print v. Broadcast v. The Web: Who is going to command the maximum attention over the next five years of the reader, viewer and media consumer?
That’s a tough one. Everybody said that when television came in that newspapers would end. In India, newspapers are only growing – numbers are growing, their revenues are growing. When few television channels became many television channels people said that the industry would go bust. As it has turned out, the advertising pie has only increased. Now that the Web has come and has had a second life, in a sense, people are saying that the Web will take over from television. I don’t think so. I think each will complement the others. Over the next five years the moral will be the survival of the fittest. If you run a quality newspaper or a quality a channel or a quality website, that will survive. If you believe in taking shortcuts, you will not survive. If you have a bouquet of channels, a network which is strong, you will survive. If you are imaginative and innovative with your newspapers you will survive. If you can find niche products in the Web you will survive. I think it’s much more about the survival of the fittest and the strongest and the quality-conscious, now.
That’s very interesting because this is what Paul Harris has to say in The Observer in London in September ‘08. He says, “In future, media wars will not be fought between newspapers, and perhaps not even between newspaper websites. They will be fought between internet brands, blogs, online video sharers, news aggregators, gossip sites and things as yet undreamt of. They will not be fought in one city nor one country, but across the globe. They will not be fought with the buying of a newspaper, but with the click of a mouse, or a button on an iPhone, or a text.”
Sure, but I think that this is much more true of the Western world at the moment, which is far more integrated in terms of technology and where most households have access to computers and to websites. I think India will get there; at least a part of India will get there. I don’t think the entire country will, since we live in multiple India. My son for example, is hooked on to websites and I can see that his generation will see the Web as their first source of information. And so those who say that blogs will become big… Possibly. But I think they will all survive, I don’t think that the emergence of the Internet means the end of the newspaper or the end of television. I don’t think anyone dies out that easily. My own experience of reading a newspaper is very different from mine watching a programme. I mean, I can’t live without a newspaper; (but) I can live without the 9 o’ clock news. There must be someone else there who probably doesn’t need the newspaper but needs the 9 o’ clock news, or my son who doesn’t need either but wants the website. So I think that all three [media are important], because we cut across generations – it’s a large country, a large market. I go to small towns and I see everybody with a newspaper early in the morning – things are different.
You write for many newspapers as well as for a very popular blog that you maintain. Media watchers say that you are now more articulate in your columns and in your blog that on TV. Is this true? What do you feel?
(Laughs) Frankly, I think that is partly because my first love is writing. I get more involved when I write an article because I feel that an article has a certain longevity. So I spend a little more time on the writing than I do on television broadcasts. I think there are people who are made for television and there are people who are not made for television. I actually believe that I’m not made for television. But I’ve learned to adjust to the medium. I enjoy it, [but] I’d like to believe my passion is not for television or print – it’s for journalism. Nothing excites me more than a good story – whether that story is on television or the Web or print is secondary.
Would you like to change anything?
(Sighs) Would I like to change anything? The only thing I’d like to change is that wish I were talented enough to play cricket, in which case I would not have had to do any of this. I could have retired. But that apart, no, I wouldn’t change anything – I’ve been lucky. I’ve been extremely, extremely lucky that I’ve been at the right place at the right time. There have been far more talented people who have come into journalism, particularly in the era before me, but who never had the same opportunities.
Any message or advice that you would like to give upcoming journalists and students?
The only message that I give to a lot of people who come into television is, “Don’t come into this if you want to become famous. Come into it if you’re passionate about current affairs, come into it if you want to learn about journalism, come into it if you’re really into the news process – that’s what makes you a good journalist.”
Interview and photos by KSN.